What are some good email marketing tools for small businesses?
Last Updated: 30.06.2025 00:54
SMS Marketing: Great for SMS marketing.
Deliverability: Historically, some users have reported deliverability issues, although Mailchimp has made efforts to improve
Integrations: Integrates with many popular apps and services.
Dejected Joshua Kimmich reacts to Germany’s Nations League defeat - Bavarian Football Works
Pros:
For a wide range of marketing needs and good automation features: GetResponse offers good value and a user-friendly experience.
Sendinblue (Brevo):
Iusto et ipsum nesciunt est qui.
Research and Compare: Evaluate the platforms based on your needs and budget.
Simple Automation: Very easy to use automation features.
Good deliverability: Known for good deliverability rates.
The Best Deals Today: Pokémon TCG: Destined Rivals Crashes and More - IGN
Key Considerations for Small Businesses When Choosing an Email Marketing Tool:
All-in-one platform: offers CRM, Sales, and Marketing tools for a business
Ease of Use: Choose a platform with an intuitive interface, especially if you are not a tech expert. Consider the time investment for learning the platform.
Deliverability: Research the platform's reputation for email deliverability. A good deliverability rate ensures your emails reach your subscribers' inboxes.
Templates: Provides a wide range of pre-designed templates to help you create visually appealing emails
For those needing advanced automation: ActiveCampaign offers the most robust automation capabilities, but it has a learning curve.
Jets owner Woody Johnson buying Crystal Palace with $254 million investment - New York Post
Price: Can be more expensive than Mailchimp for the same number of subscribers.
Pricing: Can become expensive as your contact list grows, especially if you need more advanced features.
beehiiv:
Pixar Announces ‘Gatto,’ New Original Feature From Enrico Casarosa - Cartoon Brew
Cons:
Pros:
How to Get Started:
Coco Gauff tops Aryna Sabalenka to give the French Open an American champion - The Washington Post
Focus on creators: Specifically designed for bloggers, authors, course creators, and other creators.
Price: It is more costly than other platforms
Pros:
Who is/was the genuinely toughest actor in Hollywood movies?
GetResponse:
Free plan: Offers a generous free plan for up to 2,000 contacts and 10,000 sends per month, making it a great starting point.
.Automation: Offers basic automation features for welcome emails, follow-ups, and more.
Men are more likely than women to die of broken heart syndrome, study finds - CNN
Budget: Start with a platform that offers a free plan or a low-cost option to test the waters. Consider how your costs will scale as your subscriber list grows.
Pros:
Integrations: Check if the platform integrates with the other tools you use, such as your website platform, CRM, and social media accounts.
What kind of lights would you like to use for your home decor?
Affordable pricing: Generally offers competitive pricing, especially for transactional emails.
For creators and bloggers: ConvertKit is designed with creators in mind and has a good range of features.
Pros:
Try Free Trials/Plans: Sign up for free trials or free plans to test the platforms firsthand.
Features: Determine what features are essential to your email marketing strategy. Will you need automation, segmentation, A/B testing, landing pages, or e-commerce integration?
All-in-one platform: Offers email marketing, autoresponders, landing pages, webinars, and more in one place.
All-in-one platform: similar to GetResponse with email marketing, SMS marketing, chat, and CRM capabilities.
User-friendly: Known for its intuitive interface, making it easy for beginners to create and send emails.
Visual Automation Builder: Intuitive visual automation builder to create complex workflows easily.
Analyze and Optimize: Track your results and make adjustments to improve your email marketing performance.
Automation: Includes automation features to save time and create workflows.
Free plan: does not offer a free plan
Cons:
Interface: The interface can feel a bit clunkier compared to Mailchimp and ConvertKit.
For all in one platform: GoHighlevel is a great option but has a steep learning curve.
Cons:
Limited Functionality: Compared to other platforms, it might have a bit less functionality.
Interface: Can feel less intuitive than Mailchimp.
Good deliverability: Known for good deliverability rates.
Pros:
Cons:
Cons:
Cons:
Scalability: Consider a platform that can grow with your business as your needs evolve.
.Limited advanced features: Compared to some other platforms, the advanced automation and segmentation options might be less robust.
Support: Look for a platform that provides good customer support through email, chat, or phone.
Templates: The design options for emails are more limited compared to some other platforms.
Customer support: some users have reported issues with customer support.
Top-Rated Email Marketing Tools for Small Businesses
For beginners and those on a budget: Mailchimp's free plan is a great starting point.
ActiveCampaign:Pros:Powerful Automation: Has incredibly robust automation capabilities.Segmentation: Very advanced segmentation options.CRM: Includes CRM features to manage your contacts and sales pipeline.Integrations: Integrates with a wide range of other tools.Cons:Learning curve: The platform has a steeper learning curve due to its extensive features.Pricing: Can be expensive, especially for the higher-tier plans.
Deliverability: generally have good email deliverability rates.
GoHighLevel:
Start Small: Begin with a simple campaign and gradually experiment with more advanced features.
Tagging & Segmentation: Excellent options for segmenting your audience based on their behavior.
Focus on Newsletters: excellent for creating and managing newsletters
Automation: More advanced automation features than Mailchimp, including a visual workflow builder.
Affordable: competitive pricing.
Define Your Needs: What are your email marketing goals? What features do you need?
Transactional emails: Excellent for sending transactional emails (order confirmations, password resets) alongside marketing emails.
Segmentation: Powerful segmentation options for targeting your audience.
Complexity: Due to the wide range of features, this platform has a significant learning curve.
A/B testing: Allows you to test different email versions to optimize your results.
ConvertKit:
User-Friendly: Offers a user-friendly interface.
Recommendations:
there are many email marketing platforms available, and the best one for a small business depends on its specific needs and technical expertise. Here's a breakdown of some top-rated options, including considerations for small businesses:
Mailchimp: